It would be unfortunate to bring the current playbooks into web3 without acknowledging that we are entering into an age where our relationships with each other, and with the institutions in our society are rapidly dissolving and being rebuilt. “Creating” culture that is not inclusive, intentional, authentic, and regenerative just won’t work in Web3.

"Consumers are looking to belong and connect. These innate needs in people are some of the driving forces behind the power of brands in culture.  Brands that create communities and give consumers the space to do this are often the most successful.  What excites me the most about web3 is massive opportunity to not only take belonging and connection to the next level, but for brands to invite consumers in for a sense of ownership as well."

"Everything is about connecting with people. We sell to people, design with people in mind, and at the end of the day, we are just people. It's so crucial to be empathetic and understanding of all parties involved in transactions… When you think about people, you can create and facilitate rich, meaningful, and enjoyable experiences in otherwise boring or transactional encounters. This ultimately makes your brand more valuable too."

It would be unfortunate to bring the current playbooks into web3 without acknowledging that we are entering into an age where our relationships with each other, and with the institutions in our society are rapidly dissolving and being rebuilt. “Creating” culture that is not inclusive, intentional, authentic, and regenerative just won’t work in Web3.